Technology and human value
Today, technology, makes it possible to recreate works so perfect that they are not believable. Or rather that they do not communicate any emotion. Our goal is the creation of works yes perfect but with human intervention, through the artist who through knowledge, can recreate the pathos one feels in front of the original.
Pictography is this: symbiosis of technology and human labor, the best of one and the other joined together to create something extraordinary. We prefer the risk of error and the perfectible to the extremely and mechanically perfect.
Teamwork pushes the professional to confront every day the problems that even artists of the past had to deal with: the chalking of boards in different environmental conditions, the color that does not penetrate into the still-fresh chalk, or that makes a bad reaction combined with another, and so on. Our artists, painters, engravers chiselers and gilders, confront each other every day trying to solve the problems that arise during the making of a work. Their training takes place largely in front of the original works, inside the museum.
In 1990, when we realized that the passion for art was too great not to make it a craft, we began experimenting with pictography. It took 10 years of research, discoveries, mistakes and achievements to come up with the first fresco worthy of the name; two more to be able to recreate another one!
To recreate the essence of the original, however, it is not enough to use ancient materials and recipes: you need the flair is the creativity of our artists, you have to get into the psychology of the painter, imagine being in the same context as him, approach the work as he did.
But tenacity would not have been needed if we had not lived in Italy, particularly in the Upper Tiber Valley, the cradle of the Renaissance: this is where Raphael made, still a minor, his first masterpieces, and this is where Michelangelo and Piero della Francesca were born. The possibility of performing studies on original works by such important authors, without having to move, was a great opportunity not possible anywhere else in the world.
The Italian Renaissance is the highest expression of all the arts, never more achieved by man. Those who live in these territories feel this: we, of Bottega Tifernate, with Pictography, try to honor this feeling, making the "taste for beauty" our mission.